RADIO INTERVIEW

“Radio broadcasts have been called the theater of the mind and advertising fuels the media.”

Radio is an intimate form of advertising that includes a built-in loyal audience. It helps you market yourself and your book to both local and national audiences. It is one of the few forms of advertising that allows you a large amount of control over who experiences the ad and when. It targets by city, state, region, or covers the whole US.Compared to a written advertisement, the sound is more effectively stored in memory. In addition, there is the ability to instill emotion and allows listeners to use their imagination to create their own image of the product/service.

One of the common mistakes in the publishing industry is that most of the time, authors market their books and tend to forget to market their brand as the author. The main goal of this radio interview is to help you and your book to have a built-in audience for your brand. Since radio listeners report a greater willingness to listen to advertisements and excellent response rates to radio spots, radio advertisement is a perfect opportunity as we maximize the impact of the talk by reaching millions of listeners and viewers.